Geoff Ricks

President & CEO

Geoff is one of the founders of policyline insurance (formerly Piedmont Benefits Group, Inc.), a full-service employee benefits firm based in Cornelius, NC.
In addition to overseeing operations of the firm, Geoff is responsible for managing health and ancillary insurance programs for small to mid-sized companies throughout North Carolina. Geoff founded the firm in 2003 and has seen significant growth since the doors opened. Under his leadership, the agency has received numerous awards from nationally recognized insurance companies.
In 2015, Geoff and the policyline team created the personal lines division of policyline insurance to expand our insurance options for our clients. Prior to 2003, Geoff spent 5 years as a Group Sales Specialist with 3 national insurance companies representing employee benefit programs.
Geoff is a graduate of University of North Carolina at Chapel Hill with a BA in Economics. He resides in Davidson, NC with his wife Susan and children, Cooper and Marshall.
“Our goal is to simplify the employee benefits experience for the business community and their employees.  We accomplish this by listening to our clients, leveraging technology and providing solutions that make sense.  
We want to change the way you think about Employee Benefits.”