Geoffrey L. Ricks

President & CEO

Geoffrey is one of the founders of policyline insurance (formerly Piedmont Benefits Group, Inc.), a full-service insurance agency and employee benefits firm with offices in Cornelius and Statesville, NC.
In addition to overseeing operations of the firm, Geoffrey is responsible for managing health and ancillary insurance programs for small to mid-sized companies throughout North Carolina. Geoffrey founded the firm in 2003 and has seen significant growth over the last 10 years. Under his leadership, the agency has received numerous awards from nationally recognized insurance companies.
In 2015, Geoffrey and the policyline team created the personal lines division of policyline insurance to expand our insurance options for our clients. Prior to 2003, Geoffrey spent 5 years as a Group Sales Specialist with 3 national insurance companies representing employee benefit programs.
Geoffrey is a graduate of University of North Carolina at Chapel Hill with a BA in Economics. He resides in Davidson, NC with his wife Susan and children, Cooper and Marshall.
“The Affordable Care Act has had a significant impact for our clients.  I used this as a great opportunity to establish our firm as a tremendous resource for the business community.
We want to change the way you think about Employee Benefits.”